We run Google Ads for ABA therapy practices — and we tell you upfront what your budget and your market can realistically produce. No inflated intake promises. Just a clear plan, honest reporting, and the levers to lower cost per acquisition over time.
Book a Free Strategy CallAny size clinic • No long-term contracts • Honest about your budget
Before we ever quote a budget, we listen for these. If any of them sound like your practice, we can probably help.
Referrals are unpredictable. Word-of-mouth is slow. And when the pipeline stalls, everything downstream stalls with it — from revenue to hiring plans.
Staffing is the hardest part of running an ABA practice. When intakes dry up, BCBAs and RBTs don't have the caseloads they need, and they leave for a competitor that does. ABA marketing isn't just a growth problem — it's a retention problem.
Most ABA owners we talk to have already tried an agency, a freelancer, or Facebook ads. They spent real money — and they can't tell you what it cost per lead, how many became intakes, or whether it was worth it. No numbers, no confidence, no next move.
We built our ABA marketing services around all three — because they're the same problems we hear over and over.
We've been working in the ABA industry for six years. We've watched it change, we know the landscape, and we speak the jargon — BCBAs, RBTs, intake, authorization, insurance verification, waitlists. You won't spend the first three calls teaching us your business.
You won't get bounced from account manager to account manager. We're small enough that the owner is still hands-on in day-to-day operations — especially anything customer-facing.
We've been running marketing for ABA and behavioral health clients for six years. We know the landscape, the jargon, and the operational realities most agencies don't understand.
We currently run ABA marketing for multiple practices across the country. This isn't our first ABA campaign — and it won't be our last.
Month-to-month. If we're not producing, you shouldn't be locked in. We'd rather earn the next month than trap you in the current one.
We'll tell you upfront what your budget can realistically do in your market. Small budget? We'll say so — and tell you what it will and won't produce.
Google Ads, SEO, and website design under one roof. Especially useful for ABA practices that need a real website and a real acquisition engine — not two agencies pointing fingers.
No pitch deck. Just a real conversation about your market, your budget, and what's realistic.
Google Ads works for ABA — but only when it's built around your market, your differentiators, and clean conversion data. Here's how we actually run the account.
We target three intent types: local ("aba therapy near me," "aba therapy [city]"), insurance-based ("aba covered by [insurer]," "medicaid aba therapy"), and general ABA queries. What matters just as much as the keywords is the radius. ABA is a hyper-local service — a parent 45 minutes away isn't going to drive their child to your center five days a week. We keep the campaign radius tight so your budget goes to families who can actually enroll.
Parents scan ads in seconds. If your practice has something specific — no waitlist, immediate availability, Medicaid accepted, quick intake process, bilingual staff, in-home options — that's what goes in the headline. We want a parent to know within one line whether you offer what they're looking for. Generic "compassionate ABA therapy" copy loses to specific "Medicaid accepted. No waitlist. Bilingual BCBAs." every time.
Some accounts run fine sending traffic to a well-built services page. Others need a dedicated landing page built specifically for the ad — with the right form, the right phone number, and messaging that matches the ad copy exactly. We build those directly on your website (not on a third-party tool you don't own) so you keep the SEO benefit and full control.
We track phone calls and contact form submissions from day one. Then we take it a step further: a shared Google Sheet where you mark which leads were actually qualified. That single input changes everything — it lets us optimize the ads toward the leads that turn into intakes, not just the leads that fill out a form. It's the difference between "we got you 40 leads" and "we got you 40 leads and 22 of them were qualified."
We're in your account at least three times a week. That's when we sweep negative keywords, check bids, monitor budget pacing, and adjust based on what the data is showing. We also schedule bi-weekly touch-base calls so you're never wondering what we're doing or why. No black-box agency vibes — you'll always know the state of your account.
Ads open the tap. These are what keep it flowing — and lower your cost per intake over time.
We rank your clinic for local ABA searches so you're not paying for every intake through ads forever. We also build a content strategy that develops real topical authority around ABA — which matters more than ever with Google's latest algorithm updates. The clinics ranking in 2026 are the ones publishing genuinely helpful content, not thin service pages.
We build custom ABA websites in WordPress and Elementor — never templated. Every page is designed around two things: conversions and page speed. That means clean layouts that guide parents toward the intake form or phone number, and a technical build that loads fast on the mobile devices most parents are actually searching from.
If you're a clinic-based practice, Google Business Profile is one of the highest-ROI channels you have. We optimize your profile so families searching "ABA therapy near me" find you in the map pack — the top-3 local results that get the majority of clicks on any local search.
Google Ads, SEO, website, and GBP all working together — that's how you build an intake engine that isn't dependent on any one channel.
Google Ads isn't the right lever for every practice at every stage. Here's when it works — and when it doesn't.
Nothing burns cash faster than paying clinical staff who don't have full caseloads. If you have open therapy slots right now, Google Ads is one of the fastest ways to fill them.
When word-of-mouth slows down — even for a month or two — the impact on revenue and staffing hits fast. Google Ads gives you a channel you can turn up when referrals get quiet.
New location, new city, new state — families in that market don't know you exist yet, and you don't have local relationships or referral partners built. Google Ads gets you in front of parents on day one while you build the rest.
If national ABA chains or long-established local providers own the top of Google, catching up organically takes time — and that time costs you intakes. Google Ads puts you directly next to (or above) them in the paid results while your SEO catches up.
If revenue and intake volume have plateaued for a while and you're serious about breaking the ceiling, paid search is one of the few channels that can move numbers in weeks, not quarters.
If your total marketing budget is under $1,500/month, Google Ads probably isn't the right first move. Ad platforms need enough data to learn what's working — and a small budget in a competitive ABA market gets spent before that learning happens. If that's you, we'll tell you straight and point you toward SEO, Google Business Profile, and website work first — the things that compound over time without needing constant ad spend.
Not sure which scenario fits your practice? Book a Free Strategy Call and we'll tell you honestly whether Google Ads is the right first move.
No mystery. No black-box onboarding. Here's exactly how we go from a first conversation to campaigns that are working for you.
A quick call to understand your practice — your insurance mix, what you're currently doing for marketing, what your budget looks like, and where you're planning to grow. This is where we figure out whether we're the right fit for each other before anything else.
We review your current website, your top local competitors, and any ads you already have running. If there are quick wins hiding in an existing Google Ads account, we find them. If your website or GBP is holding back your conversions, we flag it now — not after you've spent three months paying for traffic that couldn't convert.
We come back with a real plan: what you'd pay us, what you should plan to spend on ad spend, and an honest recommendation on where that budget should go first. Sometimes that's Google Ads. Sometimes it's fixing the website before we run a single ad. We'll tell you either way.
Once you give the go-ahead, we get to work — building the campaigns, dialing in the conversion tracking, building any landing pages that need to exist, and taking your ABA marketing live.
Every ABA market is different. These aren't inflated projections — they're live account performance from clinics we currently run Google Ads for, anonymized to protect our clients.
The healthcare industry average conversion rate for Google Ads is around 5%. We run 3x that for ABA practices.
A single-location ABA practice running Google Ads with a modest daily budget. We built the campaigns around tight local geo targeting and insurance-based keywords, keeping cost per conversion low while volume stayed consistent.
A more competitive Northeast market with larger ABA players bidding aggressively. Higher cost per conversion — but a higher conversion rate too, thanks to landing page work and ad copy tuned around their fastest intake process in the area.
A large, competitive metro market. Google Ads scaled to a $100/day spend while keeping cost per conversion under $70 — a strong result in a city where healthcare CPCs are among the highest in the country.
Different budgets. Different markets. All held above a 12% conversion rate — well above the healthcare industry average.
Most ABA therapy clinics should plan on spending between $50 and $500 per day on Google Ads, depending on the size of the practice, number of physical locations, and how competitive the local market is. A single-location clinic in a mid-sized market can run effective campaigns at the lower end. Multi-location practices in competitive metros need to spend closer to the top end to keep up.
Google Ads is more algorithm-driven than ever, which means the days of instant gratification are gone. Every new campaign goes through a data collection period of roughly 2 to 8 weeks, depending on how competitive your ABA market is. We always assume our competitors are continuously optimizing their accounts — which is exactly why we optimize yours constantly, especially in the early weeks when performance is most sensitive and volatile. For ABA specifically, we typically expect stabilized ad performance in month 2 or 3.
No. We operate month-to-month. We just ask that you give us 14 days' notice if you decide to cancel. We'd rather earn the next month than lock you into one you don't want to be in.
A realistic monthly ad budget for an ABA practice falls between $1,500 and $10,000 per month, depending on your market size, competitive landscape, and number of physical locations. In the discovery call, we tell you honestly where in that range your practice needs to be — and if you're below $1,500/month, we'll be upfront that Google Ads probably isn't the right first move.
Yes. We work directly with your practice to make sure everything we build — ad copy, forms, landing pages, tracking — is HIPAA compliant. If your privacy policy needs to be updated to reflect new tracking or intake forms, we handle that too. Most established ABA websites already have a fairly robust privacy policy in place, so updates are usually minor.
We can absolutely work with your existing Google Ads account. We're a Google Search Partner and operate a Google Ads Manager account, which means we just need your account number to link it into our manager profile and start work right away — no need to rebuild an account from scratch or lose historical data.
Depends on your website platform. If your site is on WordPress and Elementor, we build the landing pages ourselves. If it's on a different platform your web developer manages, we provide the copy, the layout, and clear instructions for building the page — so your developer can execute it without having to figure out what converts on their own.
We work with ABA practices nationwide. Everything we do is built around local market realities — we tighten campaign radius, tune ad copy to local competitive dynamics, and adjust budget expectations by geography — so it doesn't matter where in the country your practice is located.
Tell us a little about your practice. We'll come back with an honest read on your market, your budget, and whether Google Ads is the right first move.
